Lusaka, Zambia – July 23, 2024: The Consumer Unity Trust Society (CUTS) has underscored the need for effective consumer protection through global regulatory frameworks, consumer empowerment via AI literacy, and the adaptation of consumer protection laws.
Speaking at the inaugural ICT Consumer Dialogue Forum organized by the Zambia Information Communication Technology Authority (ZICTA), CUTS board member Mr. Sajeev Nair highlighted the importance of safeguarding consumer rights under Zambia’s Data Protection Act and the necessity of vigilance in identifying violations.
“Effective consumer protection is vital to maintaining trust and ensuring that the benefits of AI are equitably distributed,” Nair stated. He emphasized the transformative potential of AI in enhancing consumer experiences through personalized services, increased efficiency, and predictive capabilities. However, he also warned of the substantial risks posed by AI
advancements, including data privacy concerns, algorithmic bias, and the potential misuse of personal information. Joining the discussion, CUTS Consumer Welfare Officer Mr. Victor Sikombe pointed out that the banking sector in Zambia is highly susceptible to fraud. “Fraudsters may trick consumers into revealing their banking credentials, often by impersonating bank officials to obtain sensitive information or request funds,” Mr. Sikombe explained.
He stressed that consumers expect companies to implement robust security measures to protect personal information and provide clear policies on data usage and privacy rights. He also called for regulators to actively enforce consumer protection laws, ensuring that businesses comply with safety standards and ethical practices. This proactive approach is essential to addressing the challenges posed by fraud and maintaining consumer trust in the digital economy.